Project Ethos @ Vanguard Hollywood

Project Ethos describes itself as the place where emerging artist, designers and musicians can showcase their work in a fun and exciting venue. Truly, though it is more than that. It is slowly becoming a powerhouse that the music, fashion and art industries will need to recognize. With more and more of the big-time designers cutting back on expensive fashion shows and more musicians and artist struggling to make it, what is better than this fun and exciting showcase that gives young, fresh talent a chance to shine and reach so many people. What is also so great about it is that it gives everyday people a chance to attend a real fashion show, with real talent( more on that later though). Ethos was March 27, 2009 and the night started an art show that went all night and as I entered the venue, the band, I believe it was Casxio, filled the warehouse venue with Depeche Mode like riffs: totally fun to rock out to as I sipped on my appletini and waited for the fashion show to start. Then I caught glimpse of an old friend of mine, Maria Peralta the designer of Devious Damzels, an amazing glam rock- inspired clothing line. BAM! She led me straight backstage to check out her stuff and mingle with some of the other designers and models. The Clothes! The designs were so unique and avant-garde I couldn't wait to see them on a model instead of hanging lifelessly on a garment rack. So after chatting it up with Maria for a while, it was time for the show to start. I congratulated her and made my way back into the audience. Showtime. As the lights focused on the runway and the typical electronica music blasted, the models stepped out in all sorts of designs from ultra feminine Marilyn Monroe styles with modern twists and hot summer hues to hip-hip inspired jackets made of faux croc. There was also many garments that very gothic, like something out of Hot Topic meets haute couture. In total there were eight designers each more amazing than the next. We are going to definitely hear more from these gifted young adults, so Keep an eye out for Devious Damzels, Cowgirl Heaven, LAVSH, The Other Duck, MidNightMare, Luxcher, Agape and Mimeki Handbags. Enough of me talking, just look at the pictures and I don't need to say another word.